What does "FAIRLADY" mean? Where did it come from?
05-06-2009, 11:09 AM
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What does "FAIRLADY" mean? Where did it come from?
hey guys i was doing some research on what the real meaning of "FairLady Z" was and i stumbled on a forum that had this info. just wanted to share with all the members and owners of Z's
What does "FAIRLADY" mean? Where did it come from?
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To understand why the name "Fairlady" was given to a Sports Car, one has to think in terms of the Japanese culture, rather than that of the America culture. The Japanese revere traditions of Art, Music, Philosophy and the study of Beauty. All of these cultural values are considered to be acquired tastes and skills, gained over a lifetime, through personal study and practice.
Here in the US we place a much higher cultural value on personal creativity. Art and Music are considered to be more a matter of inspiration, personal expression and creativity. We therefore place a higher value on personal creativity and expression, than the resulting traditions of the art or music.
While Mr. Katsuji Kawamata, the President of Nissan Motors of Japan Ltd., was visiting the United States in 1958 he attended a performance, on-Broadway, of the hit musical "My Fair Lady".
A couple of years later (1960), when Nissan was about to introduce its new Sports Car Line, Mr. Kawamata gave it the official name of "Fairlady". He had been so impressed with the beauty of the music and the leading lady in that Broadway Musical, that he thought everyone would relate the name of Nissans new sports car "the Fairlady" to the beauty of the music and the leading lady in the play. Indeed, that is what happened in Japan, the name made perfect sense there and was readily accepted in that market.
The Fairlady Sport Car line continued to evolve through the 1960's with the introduction of the Fairlady 1500 in Oct. of 1962, then the Fairlady 1600 in 1965. Along with this evolution of its product lines, Nissan Motors was attempting to increase it's exports to the US Market.
Mr. Yutaka Kayatama, then President of Nissan Motors USA, knew that his customers would not accept the name "Fairlady" for a Sports Car here in the USA, so the Sales and Marketing departments in the US had used the cars model numbers for the most part, in advertising and sales promotion, and with the introduction of the new models for 1965 the badging on the front fenders was changed, on the US cars, from "Fairlady" to "Datsun 1600".
When the new S30 "Fairlady Z" was designed and built for the US Market (as the HLS30) - Mr. Katayama suggested that it not be badged as the "Fairlady' in the US. Mr. K. thought that the car should be named something more aggressive, like "Tiger" or "Shark" in keeping with US cultural traditions and values. That idea having been turned down in Japan, he was willing to accept "Datsun 240-Z". The 240 was a shortened version of the 2400cc engine displacement, and the "Z", which had been the new car's product file designation within Nissan's Design Department. Mr. Teiichi Hara, General Manager of Design Department No. 2, had given the original sports car plans the file designation "Type Z", as most all of the other characters in the roman alphabet had been previously used. (I suppose that the roman alphabet is used in Japan for alphabetic filing systems ie. alphabetical order.)
What does "FAIRLADY" mean? Where did it come from?
--------------------------------------------------------------------------------
To understand why the name "Fairlady" was given to a Sports Car, one has to think in terms of the Japanese culture, rather than that of the America culture. The Japanese revere traditions of Art, Music, Philosophy and the study of Beauty. All of these cultural values are considered to be acquired tastes and skills, gained over a lifetime, through personal study and practice.
Here in the US we place a much higher cultural value on personal creativity. Art and Music are considered to be more a matter of inspiration, personal expression and creativity. We therefore place a higher value on personal creativity and expression, than the resulting traditions of the art or music.
While Mr. Katsuji Kawamata, the President of Nissan Motors of Japan Ltd., was visiting the United States in 1958 he attended a performance, on-Broadway, of the hit musical "My Fair Lady".
A couple of years later (1960), when Nissan was about to introduce its new Sports Car Line, Mr. Kawamata gave it the official name of "Fairlady". He had been so impressed with the beauty of the music and the leading lady in that Broadway Musical, that he thought everyone would relate the name of Nissans new sports car "the Fairlady" to the beauty of the music and the leading lady in the play. Indeed, that is what happened in Japan, the name made perfect sense there and was readily accepted in that market.
The Fairlady Sport Car line continued to evolve through the 1960's with the introduction of the Fairlady 1500 in Oct. of 1962, then the Fairlady 1600 in 1965. Along with this evolution of its product lines, Nissan Motors was attempting to increase it's exports to the US Market.
Mr. Yutaka Kayatama, then President of Nissan Motors USA, knew that his customers would not accept the name "Fairlady" for a Sports Car here in the USA, so the Sales and Marketing departments in the US had used the cars model numbers for the most part, in advertising and sales promotion, and with the introduction of the new models for 1965 the badging on the front fenders was changed, on the US cars, from "Fairlady" to "Datsun 1600".
When the new S30 "Fairlady Z" was designed and built for the US Market (as the HLS30) - Mr. Katayama suggested that it not be badged as the "Fairlady' in the US. Mr. K. thought that the car should be named something more aggressive, like "Tiger" or "Shark" in keeping with US cultural traditions and values. That idea having been turned down in Japan, he was willing to accept "Datsun 240-Z". The 240 was a shortened version of the 2400cc engine displacement, and the "Z", which had been the new car's product file designation within Nissan's Design Department. Mr. Teiichi Hara, General Manager of Design Department No. 2, had given the original sports car plans the file designation "Type Z", as most all of the other characters in the roman alphabet had been previously used. (I suppose that the roman alphabet is used in Japan for alphabetic filing systems ie. alphabetical order.)
05-06-2009, 11:33 AM
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Edit: didn't read all the way through just thought you wanted an answer lol. I've known about the history of it for years. Anyways it's a good read for those who don't know they're Nissan ancestory. Thanks for sharing.
Last edited by ni$mo350; 05-06-2009 at 11:51 AM.
05-06-2009, 12:01 PM
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thanx guys...i see it this way...its good to know about the past of something that you want to have for the present time and for the future.....
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05-06-2009, 12:17 PM
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i had known the meaning of fairlady i just thought it would be a good idea to post this up for those who find it interesting to know the meaning of it and where the name came from....
05-06-2009, 02:37 PM
#13
https://my350z.com/forum/2783526-post25.html
Instead, you spent the time to create TWO threads for it.
Last edited by DavesZ#3; 05-06-2009 at 02:40 PM.
