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I love pandora, but if you're one of the people that wants live sports streams, or talk radio, this is a great alternative. The fact that you don't need to buy some extra hardware makes it great.
I'll personally stick with Pandora, but this is a step in the right direction. XM/Sirius would be smart to create their own player and sell the service for $10 a month. The installed user base of iPhone owners well exceeds their normal subscriber base.
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