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This is EXACTLY why supplements/weight loss is a "MULTI-BILLION $$ Industry". All the fluff and hype and suckers willing to waste their cash on ANYTHING making claims.
I going to mix grape juice and tomato seeds and call it Gramato, The All Natural Mass Builder. Guaranteed results with diet and exercise.
I'll claim it increases muscle mass by 175% over a 90 day period and offer a money back guarantee. 95% of the people will probably never return the product because they never put in the work anyways. Those that do put in the work will attribute some of it to the Gramato and I'll pay them a small amount to post their testimonials on the site.
As for the results, I'll get a bodybuilder to pose during their off season when they're fat and look out of shape, then get my after picture when they're doing their final cut before competitions. (They'll never even use my product, but that doesn't matter)
I've seen this as well. Can't say I know crap about it, so whether it's hype or not can only be determined by someone who tries it. At this point, it may or may not have beneficial ingredients.
You'll notice tons of gimmicks that claim to do this and that, but the truth behind it all is NOTHING will provide results without hard work.
I can see how it would be easy to sell something similar though... if you take a person with very little workout history and no diet discipline, put them on a good diet and workout program (and Captain's Gramato) they'll look to the supplement for all their progress. People are easy. Take away the actual work and that supplement is soon called junk.