Nissan Takes Controversial UK Ad Campaign to the Next Level
Nissan Takes Controversial UK Ad Campaign to the Next Level
ballsy 
http://www.autoguide.com/auto-news/2...ext-level.html
Recently we reported that Porsche was none-too-pleased with Nissan’s new and aggressive marketing campaign in the UK, eventually challenging the legality of the ads because they used Porsche’s logo without authorization. That’s not what’s really bugging Porsche though, as Nissan put up billboards with slogans like “The Winner Hans Down,” and another with a simulated “kill count”, similar to a WWII fighter plane, showing how many “kills” the Nissan vehicles have recorded on the Nurburgring. Yikes.
Well if you thought that was a bit much (actually the WWII reference is probably a LOT much), Nissan has now taken its campaign to the next level, with a guerrilla
marketing stunt where a team drove a Nissan 370Z, Audi TTS and Porsche Cayman through the streets on London. On the side of the Cayman are the words, “I dream of being as fast as a Nissan 370Z,” while the Audi’s decal reads, “More expensive, slower and less powerful than a Nissan 370Z.”
And Nissan isn’t making any apologies. Steve McLennan, Nissan Marketing Director in the UK commented that the ads are simply designed to challenge, “the convention of German sportscars being the only benchmark for performance and quality.”
“Nissan is confident in the ability of 370Z and GT-R to eclipse our comparable German rivals in terms of outright performance and accessibility and it’s now time to shout about it.”
If the goal of an ad is to get noticed, then Nissan’s marketing company is certainly doing its job.
[Source: MotorTorque]
http://www.youtube.com/watch?v=yFHHe_1tAJM
Recently we reported that Porsche was none-too-pleased with Nissan’s new and aggressive marketing campaign in the UK, eventually challenging the legality of the ads because they used Porsche’s logo without authorization. That’s not what’s really bugging Porsche though, as Nissan put up billboards with slogans like “The Winner Hans Down,” and another with a simulated “kill count”, similar to a WWII fighter plane, showing how many “kills” the Nissan vehicles have recorded on the Nurburgring. Yikes.
Well if you thought that was a bit much (actually the WWII reference is probably a LOT much), Nissan has now taken its campaign to the next level, with a guerrilla
marketing stunt where a team drove a Nissan 370Z, Audi TTS and Porsche Cayman through the streets on London. On the side of the Cayman are the words, “I dream of being as fast as a Nissan 370Z,” while the Audi’s decal reads, “More expensive, slower and less powerful than a Nissan 370Z.”
And Nissan isn’t making any apologies. Steve McLennan, Nissan Marketing Director in the UK commented that the ads are simply designed to challenge, “the convention of German sportscars being the only benchmark for performance and quality.”
“Nissan is confident in the ability of 370Z and GT-R to eclipse our comparable German rivals in terms of outright performance and accessibility and it’s now time to shout about it.”
If the goal of an ad is to get noticed, then Nissan’s marketing company is certainly doing its job.
[Source: MotorTorque]
http://www.youtube.com/watch?v=yFHHe_1tAJM
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Well if you thought that was a bit much (actually the WWII reference is probably a LOT much), Nissan has now taken its campaign to the next level, with a guerrilla marketing stunt where a team drove a Nissan 370Z, Audi TTS and Porsche Cayman through the streets on London. On the side of the Cayman are the words, “I dream of being as fast as a Nissan 370Z,” while the Audi’s decal reads, “More expensive, slower and less powerful than a Nissan 370Z.”
If Porsche or Audi has a problem, they can
a) Reduce price and profit margins to be comparable
b) Give more punch
If not, stfu... there's nothing wrong with this tactic. It's ballsy; but accurate.
I test drove the 370z sports package the other day, very nice... very good torque curve, numerous interior upgrades... respondes great to bolt ons etc.. still not crazy about the look, dealer had it stickered @ 46k and it had next to no kms... and i'm sure you could talk em down a bit too, or get supplementary warranty features etc... you're just getting more car for what you pay, less costly and less frequent maintenance...
If the 10-15k extra could be invested elsewhere, no reason to buy either of those over this. (driven auto TT, not cayman S)
a) Reduce price and profit margins to be comparable
b) Give more punch
If not, stfu... there's nothing wrong with this tactic. It's ballsy; but accurate.
I test drove the 370z sports package the other day, very nice... very good torque curve, numerous interior upgrades... respondes great to bolt ons etc.. still not crazy about the look, dealer had it stickered @ 46k and it had next to no kms... and i'm sure you could talk em down a bit too, or get supplementary warranty features etc... you're just getting more car for what you pay, less costly and less frequent maintenance...
If the 10-15k extra could be invested elsewhere, no reason to buy either of those over this. (driven auto TT, not cayman S)
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