350Z Ad Agency Selected

Reply Subscribe

Thread Tools

Search this Thread

07-08-2002, 07:27 PM

ethan84ae

Charter Member #35

Thread Starter

Join Date: May 2002

Location: Nashville, TN

Posts: 822

Likes: 0

Received 7 Likes on 3 Posts

350Z Ad Agency Selected

This was posted on MotorTrend.Com:

http://www.motortrend.com/news/briefs/nb_010702.html

Nissan Names Agency for the 2003 350Z Marketing Launch [7/3/01]
Nissan North America has announced that Bragman Nyman Cafarelli Public Relations & Marketing, an autonomous "hyper-brand" within Weber Shandwick Worldwide, has been assigned to develop an entertainment marketing campaign for the launch of 2003 350Z sports car. BNC also will develop entertainment opportunities for new models to be introduced by Nissan and its Infiniti luxury division over the next two years.

Reply Like

07-08-2002, 07:30 PM

nizl

Registered User

Join Date: May 2002

Location: siphonband.com

Posts: 623

Likes: 0

Received 0 Likes on 0 Posts

Re: 350Z Ad Agency Selected

Quote:

Originally posted by ethan84ae
... Bragman Nyman Cafarelli Public Relations & Marketing, an autonomous "hyper-brand"...

I love ridiculous buzzwords...

"autonomous hyper-brand"... that's classic...

Reply Like

07-08-2002, 07:34 PM

J Ritt

Registered User

iTrader: (4)

Join Date: Jun 2002

Location: Charlotte NC

Posts: 1,113

Likes: 0

Received 0 Likes on 0 Posts

Hahahaa...I'm sure that company's press release about securing the account will include the words synergy, globalization, and best practices...hahah....

This reminds me of the video clip, "the truth in advertising" and the BS Bingo game...anybody see either of those?