350Z Ad Agency Selected

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Jul 8, 2002 | 07:27 PM

ethan84ae

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From: Nashville, TN

350Z Ad Agency Selected

This was posted on MotorTrend.Com:

http://www.motortrend.com/news/briefs/nb_010702.html

Nissan Names Agency for the 2003 350Z Marketing Launch [7/3/01]
Nissan North America has announced that Bragman Nyman Cafarelli Public Relations & Marketing, an autonomous "hyper-brand" within Weber Shandwick Worldwide, has been assigned to develop an entertainment marketing campaign for the launch of 2003 350Z sports car. BNC also will develop entertainment opportunities for new models to be introduced by Nissan and its Infiniti luxury division over the next two years.

Jul 8, 2002 | 07:30 PM

nizl

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From: siphonband.com

Re: 350Z Ad Agency Selected

Quote:

Originally posted by ethan84ae
... Bragman Nyman Cafarelli Public Relations & Marketing, an autonomous "hyper-brand"...

I love ridiculous buzzwords...

"autonomous hyper-brand"... that's classic...

Jul 8, 2002 | 07:34 PM

J Ritt

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From: Charlotte NC

Hahahaa...I'm sure that company's press release about securing the account will include the words synergy, globalization, and best practices...hahah....

This reminds me of the video clip, "the truth in advertising" and the BS Bingo game...anybody see either of those?