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2009+ 370Z General discussion and news for the Z34 (2009+) Nissan 370z with the new 3.7-liter V6

Marketing plans for ALL NEW Z "well underway"

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Old Mar 4, 2008 | 05:47 PM
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Default Marketing plans for ALL NEW Z "well underway"

Saw this from Nissan at work this morning. I wonder what this means regarding how soon we will see the new car?


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Old Mar 4, 2008 | 08:31 PM
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When I think of marketing I think of advertisment. But the flyer seems to ask what people think of the z compared to its competition.

Post the survey questions too please.
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Old Mar 5, 2008 | 12:11 AM
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Go snoop around your jobs place and find the 370z and take a picture of it.
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Old Mar 5, 2008 | 04:44 AM
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Originally Posted by risin
When I think of marketing I think of advertisment. But the flyer seems to ask what people think of the z compared to its competition.

Post the survey questions too please.
Sounds more like they want to know about how to position the configuration of the trim levels. You know, like requiring you get a Touring to get Nav, etc.
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Old Mar 12, 2008 | 07:16 PM
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Originally Posted by risin
When I think of marketing I think of advertisment. But the flyer seems to ask what people think of the z compared to its competition.

Post the survey questions too please.
Marketing is way more than simply an advertising campaign. Taken from Wikipedia:

Marketing tends to be seen as a creative industry, which includes advertising, distribution and selling. It is also concerned with anticipating the customers' future needs and wants, which are often discovered through market research.

Essentially, marketing is the process of creating or directing an organization to be successful in selling a product or service that people not only desire, but are willing to buy.

Therefore good marketing must be able to create a "proposition" or set of benefits for the end customer that delivers value through products or services.
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