Nissan announces "The Run"
#1
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Nissan announces "The Run"
I just got this email from Nissan's PR dept. I thought you might be interested.... some of you already know this stuff but for those that don't, here's what they said:
NISSAN SHIFTS INTO ENTERTAINMENT WITH ITS
FIRST SHORT FILM, "THE RUN"
Award-Winning Nissan 350Z Stars in Adrenaline-Filled Film by
Two-Time Academy Award*-Winner John Bruno
GARDENA, Calif., Tuesday, December 3, 2003 - The Nissan Division of Nissan
North America, Inc., (NNA) today announced plans to distribute its first
short film, "The Run," available to consumers on DVD beginning late January
2003 at Nissan dealers and online at Z.com. A two-minute trailer featuring
some of the most exhilarating scenes from the film is currently playing on
more than 5,500 screens at 450 theaters across the U.S. and is also
available for viewing at Z.com.
The film was produced by Nissan and directed by two-time Academy Award?-
winner John Bruno ("True Lies," "The Abyss" and "Terminator 2"), and
captures the star of the film, a 2003 350Z Track Model, being piloted by
noted stuntman Jimmy Roberts on a six-and-a-half-minute run through the
narrow, slick cobblestone streets of Prague in the Czech Republic at speeds
of up to 123 mph. "The Run" is a unique short-film that delivers only the
pure, visceral experience of a Z slicing through the historic city and
leaves out the dramatic storylines, over-the-top stunts and high-tech
production techniques found in other corporate-sponsored films.
"'The Run' is an adrenaline-filled example of Nissan's commitment to reach
consumers in a dramatic and memorable way," said Steve Wilhite, vice
president of marketing at Nissan. "As a showcase for the Z in motion, 'The
Run' complements various executions of the Z advertising launch campaign
that features still photography exclusively. Just as important, the film
demonstrates Nissan's ability to build original products and market them in
imaginative ways with an edgy flare."
Utilizing the DVD format, "The Run" offers exciting bonus features
including:
§ Special "Behind The Scenes" footage features interviews with
both the director and the stuntman;
§ "Z Watching" celebrates the beauty of the Z sheet-metal
against the backdrop of Prague;
§ "Z Tech" provides viewers with details on Z's performance
characteristics;
§ The cutting-edge "Choose Your Own View" feature allows
viewers to become director and watch full-length, unedited runs from eight
different camera angles.
The second in a series of innovative marketing initiatives to support the
return of the Z, "The Run" follows Nissan's unprecedented "Z Tour" - a
series of more than 20 impromptu, free concerts by top name entertainment
artists across the U.S. this fall. Supported by viral marketing and
word-of-mouth, the "Z Tour" philosophy brought major acts like Pink, 311,
Puddle of Mudd, Sheryl Crow and No Doubt, to unexpected places and carried
the message that Nissan can deliver the unexpected.
Nissan partnered with The Designory based in Long Beach, California and
Creative Domain based in Hollywood, California to produce "The Run."
NISSAN SHIFTS INTO ENTERTAINMENT WITH ITS
FIRST SHORT FILM, "THE RUN"
Award-Winning Nissan 350Z Stars in Adrenaline-Filled Film by
Two-Time Academy Award*-Winner John Bruno
GARDENA, Calif., Tuesday, December 3, 2003 - The Nissan Division of Nissan
North America, Inc., (NNA) today announced plans to distribute its first
short film, "The Run," available to consumers on DVD beginning late January
2003 at Nissan dealers and online at Z.com. A two-minute trailer featuring
some of the most exhilarating scenes from the film is currently playing on
more than 5,500 screens at 450 theaters across the U.S. and is also
available for viewing at Z.com.
The film was produced by Nissan and directed by two-time Academy Award?-
winner John Bruno ("True Lies," "The Abyss" and "Terminator 2"), and
captures the star of the film, a 2003 350Z Track Model, being piloted by
noted stuntman Jimmy Roberts on a six-and-a-half-minute run through the
narrow, slick cobblestone streets of Prague in the Czech Republic at speeds
of up to 123 mph. "The Run" is a unique short-film that delivers only the
pure, visceral experience of a Z slicing through the historic city and
leaves out the dramatic storylines, over-the-top stunts and high-tech
production techniques found in other corporate-sponsored films.
"'The Run' is an adrenaline-filled example of Nissan's commitment to reach
consumers in a dramatic and memorable way," said Steve Wilhite, vice
president of marketing at Nissan. "As a showcase for the Z in motion, 'The
Run' complements various executions of the Z advertising launch campaign
that features still photography exclusively. Just as important, the film
demonstrates Nissan's ability to build original products and market them in
imaginative ways with an edgy flare."
Utilizing the DVD format, "The Run" offers exciting bonus features
including:
§ Special "Behind The Scenes" footage features interviews with
both the director and the stuntman;
§ "Z Watching" celebrates the beauty of the Z sheet-metal
against the backdrop of Prague;
§ "Z Tech" provides viewers with details on Z's performance
characteristics;
§ The cutting-edge "Choose Your Own View" feature allows
viewers to become director and watch full-length, unedited runs from eight
different camera angles.
The second in a series of innovative marketing initiatives to support the
return of the Z, "The Run" follows Nissan's unprecedented "Z Tour" - a
series of more than 20 impromptu, free concerts by top name entertainment
artists across the U.S. this fall. Supported by viral marketing and
word-of-mouth, the "Z Tour" philosophy brought major acts like Pink, 311,
Puddle of Mudd, Sheryl Crow and No Doubt, to unexpected places and carried
the message that Nissan can deliver the unexpected.
Nissan partnered with The Designory based in Long Beach, California and
Creative Domain based in Hollywood, California to produce "The Run."
#4
Originally posted by nbdyfcnsqnc
Cool. If I ever get the runs, I hope it's Nissan's version.
Cool. If I ever get the runs, I hope it's Nissan's version.
hopefully when i go see a movie (maybe this weekend) i can see this trailor just to be excited and see it on THE BIG SCREEN!!
any good movies coming out soon?
#6
Originally posted by nbdyfcnsqnc
Cool. If I ever get the runs, I hope it's Nissan's version.
Cool. If I ever get the runs, I hope it's Nissan's version.
I can't wait to see these previews on a big screen. I watched them on my computer yesterday, and it just didn't do it justice. I think I'm gonna have to ask for the DVD for my birthday in Feb. (if I can wait that long!)
#7
wow, the RUN sounds like a very cool video!
i haven't had the chance to watch it yet but i am looking forward getting a copy on DVD when it is released
but is the DVD free? or i'll need to pay for it?
i haven't had the chance to watch it yet but i am looking forward getting a copy on DVD when it is released
but is the DVD free? or i'll need to pay for it?
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#10
I seen it when I went to see James Bond - Die another Day.. and it's amazing. You hear that engine, you feel as if your right there. The speeds are real, no special affects, he does a 180 degree turn, and they show the speedometer at 123mph on the digital meter. IT's worth goign to the movies just to see this.. hehe
#12
Originally posted by TriX
First I want to say this sounds similar to the BMW films but maybe more focus on the car.
First I want to say this sounds similar to the BMW films but maybe more focus on the car.
This movie is just the Z driving around Prauge and nothing else. I love the fact that there are cameral angles for the gauges, shifter and pedal, as well as helicopter, rear, and dashboard views.
Cant wait to get this DVD.
#13
getaway in stockholm
1,2 and 3
1 was a porsche
2 was a supra and escort cosworth
3 was an NSX and a boat
3 sucked. 2 was supreme, 1 was definitly worth watching.
you can get them all off kazaa I believe, 3 might be hard to find, but thats ok cause your not missing anything.
1,2 and 3
1 was a porsche
2 was a supra and escort cosworth
3 was an NSX and a boat
3 sucked. 2 was supreme, 1 was definitly worth watching.
you can get them all off kazaa I believe, 3 might be hard to find, but thats ok cause your not missing anything.
#14
I downloaded the trailer and loved it. My sisters' bfriend was watching TV and said " what is that?!?!" cuz the car sounded fantastic-- I was most impresses. If you can't tell- I don't have a Z yet-- however I see a DB Enthusiast in my future!!!!
Rizz
Rizz
#15
Originally posted by Rizzness
I downloaded the trailer and loved it. My sisters' bfriend was watching TV and said " what is that?!?!" cuz the car sounded fantastic-- I was most impresses. If you can't tell- I don't have a Z yet-- however I see a DB Enthusiast in my future!!!!
Rizz
I downloaded the trailer and loved it. My sisters' bfriend was watching TV and said " what is that?!?!" cuz the car sounded fantastic-- I was most impresses. If you can't tell- I don't have a Z yet-- however I see a DB Enthusiast in my future!!!!
Rizz
#16
Guest
Posts: n/a
Okay, I shouldn't do this.... right click this and save to your hard drive, now you have the trailer.
http://www.jmanz.com/350z.rm
I will leave this here until Monday, so download if you're going to download.
Side note... I freaking HATE Real Player, if you're like me... you're going to want to download this little beauty here :
http://www.jmanz.com/unRealOne.rar
You'll need to UnRAR that using WinRAR or another unraring program. After you've done this, follow the instructions. The end product, you'll have a program that will act like Windows Media Player but it'll open Real Media files. In other words, uninstall that piece of garbage real player, install this player and voila, you're set.
Then click alt+ enter to go full screen. WOOO HOOOOO!!!!!
In the words of Dick Vitale (sp?) That's Awesome Baby!!!!!
hope ya like.
http://www.jmanz.com/350z.rm
I will leave this here until Monday, so download if you're going to download.
Side note... I freaking HATE Real Player, if you're like me... you're going to want to download this little beauty here :
http://www.jmanz.com/unRealOne.rar
You'll need to UnRAR that using WinRAR or another unraring program. After you've done this, follow the instructions. The end product, you'll have a program that will act like Windows Media Player but it'll open Real Media files. In other words, uninstall that piece of garbage real player, install this player and voila, you're set.
Then click alt+ enter to go full screen. WOOO HOOOOO!!!!!
In the words of Dick Vitale (sp?) That's Awesome Baby!!!!!
hope ya like.
#17
Guest
Posts: n/a
http://a400.g.akamai.net/7/400/8182/...zdvd/HR_QT.mov
if you'd like the 40 meg high res quicktime variation.
(this is still just the trailer)
if you'd like the 40 meg high res quicktime variation.
(this is still just the trailer)
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