What do you think the markup will be for the NON-preorders?
What do you think the markup will be for the NON-preorders?
I was just wondering if anyone knew the markup that dealers will be putting on the cars if you don't have a preorder. I heard it was somewhere on the order of 5-6G's.
Joined: May 2002
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From: Haddonfield, NJ
I think the markup will depend on the area. I know in my area, the Z isn't that "rare" per se. How do I know this? I ordered March 4th and was #2 out of 8 they had allotted. I called a month later, they still had 6 left!! It's about 10 minutes from Atlantic City, so I don't know why it'd be so unpopular here. Well, anyways, back to the point....In my area, there will probably be no mark up, but in California, expect mark-up... Just my opinion...
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From: Long Island, NY
I just ordered a 350Z today at my local Habberstand Nissan (the best Nissan dealer on Long Island). I was too late for the preorder program, but the dealer placed it as a special order. He had a 27 car allotment; I was 20. I paid MSRP for the Z. He said "We are not allowed [at this dealership] to charge more than MSRP". Told you it was the good dealer.
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From: Concord, Cali
if Nissan doesnt stop price gouging it can be a serious problem the first couple months.
I would not be suprised in the SF Bay Area if dealers charge up to 8k over MSRP. I know that once this car hits the streets the demand will far outpace the supply (for the first few months), it will definitly be a sellers market during that time.
I would not be suprised in the SF Bay Area if dealers charge up to 8k over MSRP. I know that once this car hits the streets the demand will far outpace the supply (for the first few months), it will definitly be a sellers market during that time.
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From: Bay Area, California
Jill and Exsilio hit the nail on the head.
My local (Richmond CA) dealer orginally (first week of the preorder program) asked $10k over MSRP then relented for the balance of the program.
After a few more magazine covers, we'll get a better idea.
My local (Richmond CA) dealer orginally (first week of the preorder program) asked $10k over MSRP then relented for the balance of the program.
After a few more magazine covers, we'll get a better idea.
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I think ZGirl is right...it will depend on the area. I had a conversation with the sales manager here in the Atlanta area and he said they were chomping at the bit to mark'em up.
I think you have to look at it from a percentage stand point.
I believe in the Atlanta area a mark-up price around 10% can be expected. That would put a "loaded" Touring Z at $35K to be around $38,500. Will see soon enough.
no_jalopy
I think you have to look at it from a percentage stand point.
I believe in the Atlanta area a mark-up price around 10% can be expected. That would put a "loaded" Touring Z at $35K to be around $38,500. Will see soon enough.
no_jalopy
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From: St. Louis
Even more than the area is the dealer. There is a large dealer in my area who does not charge over msrp, period. This means they have waiting lists for the occasional hot model, like the MR2 or s2k. Other dealers charge way over based on demand.
Last year I bought a new bike. Prices varied by $4,500 from the least expensive dealer to the most expensive dealer in a 40 miles radius on a $16k bike. That is a 25% premium for the same product! Why would anyone buy from the overpriced dealer? Simple, they figured that was market value and didn't check around.
Heck I would drive a couple hours to save a grand, but there must be enough sheep paying the premium to make it worth the dealers time. If you are after one put didn't get an order in, check around.
Last year I bought a new bike. Prices varied by $4,500 from the least expensive dealer to the most expensive dealer in a 40 miles radius on a $16k bike. That is a 25% premium for the same product! Why would anyone buy from the overpriced dealer? Simple, they figured that was market value and didn't check around.
Heck I would drive a couple hours to save a grand, but there must be enough sheep paying the premium to make it worth the dealers time. If you are after one put didn't get an order in, check around.
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From: Los Angeles
Originally posted by 350zpower
if Nissan doesnt stop price gouging it can be a serious problem the first couple months.
I would not be suprised in the SF Bay Area if dealers charge up to 8k over MSRP. I know that once this car hits the streets the demand will far outpace the supply (for the first few months), it will definitly be a sellers market during that time.
if Nissan doesnt stop price gouging it can be a serious problem the first couple months.
I would not be suprised in the SF Bay Area if dealers charge up to 8k over MSRP. I know that once this car hits the streets the demand will far outpace the supply (for the first few months), it will definitly be a sellers market during that time.
This following information is second-hand from a dealer, but I was told by them that the first pre-order allocation was a "test" to see which dealers would "play nice" and not gouge. Nissan was watching and taking notes. The ones that weren't too bad got a second pre-order allocation. Nissan kept track of which dealers were playing ball in the pre-order allocation. The ones that were got more cars for the upcoming regular sales year.
When I was calling around, some dealers were getting as few as 4 cars for the whole year, others were getting as many as 24.
Kinda funny hunh? Play nice, do the right thing, and it all works out.
Last edited by BrianZ; Jun 28, 2002 at 10:32 AM.
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From: Bay Area, CA
Originally posted by BrianZ
"Nissan" isn't price gouging. Its the independent dealers who have a franchise to sell Nissan cars that are gouging.
This following information is second-hand from a dealer, but I was told by them that the first pre-order allocation was a "test" to see which dealers would "play nice" and not gouge. Nissan was watching and taking notes. The ones that weren't too bad got a second pre-order allocation. Nissan kept track of which dealers were playing ball in the pre-order allocation. The ones that were got more cars for the upcoming regular sales year.
When I was calling around, some dealers were getting as few as 4 cars for the whole year, others were getting as many as 24.
Kinda funny hunh? Play nice, do the right thing, and it all works out.
"Nissan" isn't price gouging. Its the independent dealers who have a franchise to sell Nissan cars that are gouging.
This following information is second-hand from a dealer, but I was told by them that the first pre-order allocation was a "test" to see which dealers would "play nice" and not gouge. Nissan was watching and taking notes. The ones that weren't too bad got a second pre-order allocation. Nissan kept track of which dealers were playing ball in the pre-order allocation. The ones that were got more cars for the upcoming regular sales year.
When I was calling around, some dealers were getting as few as 4 cars for the whole year, others were getting as many as 24.
Kinda funny hunh? Play nice, do the right thing, and it all works out.
As for the markup on non-pre-order Z's, I figure $5-10K in the Bay Area and unfortunately, there are enough stupid people out here that are willing to pay that much.
I figure the market for the Z will be similar to the WRX. That car is also a great performance buy for the money. The WRX's were marked up locally (not sure what they were selling for everyelse), but the prices came tumbling down fairly soon afterward. I think they sell upwards of 20,000 units per year, so it's not a particularly rare car. The car can be had at near invoice now.
Luckily I have preordered my Track model... I talked to the dealer on Wed when I went to look at the Z from blackhawk and they said all NorCal dealers will markup 10K... Definitely a sellers market as soon as the car hit the road!!! I think they might lose some buyers because of this... especially since the WRX STi will be released in Dec @ ~30K...
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From: Bay Area, CA
Originally posted by cleanS14
Luckily I have preordered my Track model... I talked to the dealer on Wed when I went to look at the Z from blackhawk and they said all NorCal dealers will markup 10K... Definitely a sellers market as soon as the car hit the road!!! I think they might lose some buyers because of this... especially since the WRX STi will be released in Dec @ ~30K...
Luckily I have preordered my Track model... I talked to the dealer on Wed when I went to look at the Z from blackhawk and they said all NorCal dealers will markup 10K... Definitely a sellers market as soon as the car hit the road!!! I think they might lose some buyers because of this... especially since the WRX STi will be released in Dec @ ~30K...
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I think that those people who walk into a dealership and "appear" to know nothing about the car (just like any other prospective buyer) will be taken advantage of. Sales people are looking for the biggest commission possible; if they see an easy target (in any shape or form), they hit it. Someone who does zero research, spends no time on the internet at sites like this one, or just doesn't care about the cost, will pay more. Again, not due to the area they live in, but because they just don't know how to conduct business.
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The bottom line is that most car salesmen are sharks. They will try to make as much money as possible. If they get an uninformed, unknowledgable victim they will know it, and take you to the cleaners. The people that pay the exorbinant amounts above MSRP are either uninformed, very rich or just very stupid.
Also, Nissan has really worked hard to get these MSRPs where they are at and frowns big time on any dealer that plans on gouging on the pricing. Nissan needs this car to be affordable to the masses and for the sales to be strong.
I personally believe that they will punish these sharks that try to gouge their consumers. Yes, the dealerships can mark them up to whatever they want and Nissan can't do a whole lot about that. There are many other ways that they can pressure and punish the dealers though.
Also, Nissan has really worked hard to get these MSRPs where they are at and frowns big time on any dealer that plans on gouging on the pricing. Nissan needs this car to be affordable to the masses and for the sales to be strong.
I personally believe that they will punish these sharks that try to gouge their consumers. Yes, the dealerships can mark them up to whatever they want and Nissan can't do a whole lot about that. There are many other ways that they can pressure and punish the dealers though.
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From: Los Angeles
Originally posted by Pork Chop
I hope that's true that Nissan is "punishing" the greedy dealers. However, that doesn't stop the dealer from acquiring the car from other dealers (even at a slight premium) to sell them on their own lots at a much higher premium.
As for the markup on non-pre-order Z's, I figure $5-10K in the Bay Area and unfortunately, there are enough stupid people out here that are willing to pay that much.
I figure the market for the Z will be similar to the WRX. That car is also a great performance buy for the money. The WRX's were marked up locally (not sure what they were selling for everyelse), but the prices came tumbling down fairly soon afterward. I think they sell upwards of 20,000 units per year, so it's not a particularly rare car. The car can be had at near invoice now.
I hope that's true that Nissan is "punishing" the greedy dealers. However, that doesn't stop the dealer from acquiring the car from other dealers (even at a slight premium) to sell them on their own lots at a much higher premium.
As for the markup on non-pre-order Z's, I figure $5-10K in the Bay Area and unfortunately, there are enough stupid people out here that are willing to pay that much.
I figure the market for the Z will be similar to the WRX. That car is also a great performance buy for the money. The WRX's were marked up locally (not sure what they were selling for everyelse), but the prices came tumbling down fairly soon afterward. I think they sell upwards of 20,000 units per year, so it's not a particularly rare car. The car can be had at near invoice now.
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While most dealers will attempt to maximize the margin (after all, price is merely a product of supply and demand), they won't be able to make the markup too high. There are plenty of dealers out there willing to sell the Z at MSRP. Many are even advertising the fact that they'll sell them at MSRP on their websites.
So, if you're willing to shop and willing to drive (maybe even several hundred miles), you'll find it at a price you'd be happy to pay. Besides, who would mind picking up your brand new Z from the dealer and facing a 300 mile drive immediately? Sounds good to me.
And, let's not be too critical of the dealers. If you remember your economics classes from high school or college, you know any product has NO intrinsic value. It's worth what the market will bear. So, if you don't like the price, don't bear it. Keep shopping; that will force the price down.
So, if you're willing to shop and willing to drive (maybe even several hundred miles), you'll find it at a price you'd be happy to pay. Besides, who would mind picking up your brand new Z from the dealer and facing a 300 mile drive immediately? Sounds good to me.
And, let's not be too critical of the dealers. If you remember your economics classes from high school or college, you know any product has NO intrinsic value. It's worth what the market will bear. So, if you don't like the price, don't bear it. Keep shopping; that will force the price down.
