I think there are many dealers with cars on their showroom floors that will sell at MSRP (see my white touring in chicago post). Sure many will charge extra & people will still buy, but there are people selling at msrp. I would say that it is all hype, but many are falling into the hype & pay extra.

 

what you have to ask yourself is why would a dealer sell it at MSRP when they could sell it for more money? Considering how many people have signed up for these cars for months in advance, people will be willing to pay over MSRP to have one now. Not only have they been sold on eBay, but there are private sellers out there selling them as well. A wholesaler here in Atlanta has sold 2 of them for $10,000 profits.

 

Exactly. It will sell for that as well.

 

Dealer holdback is between 2-2.5% of the invoice amount (roughly $600-900). If a dealer sells it off their showroom (somewhere between $2000 and $5000 over MSRP), as opposed to pre-selling it (MSRP), they stand to gain quite a bit more than what they would pay in interest for the car to sit there for a week or two, which is probably longer than it would be there anyways.

 

I thought Nissan didn't want dealers to mark up prices?

 

They don't. On pre-orders they have control over it because if it is submitted over MSRP it is pushed to the back of the build order. However, on ones that are on the lot, they have no control over what the dealer sells it for.

 

Every order submitted must be accompanied by a signed buyers order, or it will not be filled. If you ordered in March, the dealer should have your VIN by now.