Who gonna come off wurst...
Who gonna come off wurst...
Press Release from the UK
HOW TO BEAT THE GERMANS:
NISSAN HIGHLIGHTS SUPERIOR PERFORMANCE OVER GERMAN RIVALS IN NEW AD CAMPAIGN
- New Nissan advertising challenges rival German manufacturers
- Nissan highlights its performance advantages with promotional stunt
- Print and poster campaign launched using giant BFI IMAX billboard in London
Nissan Motor (GB) Ltd has launched a challenging new series of poster and print adverts to highlight the fact that the Nissan 370Z and the flagship Nissan GT-R have superior performance and yet cost less than their comparable German rivals.
The campaign uses tongue-in-cheek phrases such as "The Winner Hans Down," "The Germans Came Off Wurst," "Kaisers Chiefed" and "Deutschland Deutschland Über-Rated" in order to make people question why they would buy German brands when Nissan can offer performance at a more accessible price.
Last week, Nissan brought the advertising to life, taking an Audi TTS manual coupe around the streets of London blazoned with the words: "More expensive, slower and less powerful than a Nissan 370Z." It was joined by a Porsche Cayman bearing the slogan: "I dream of being as fast as a Nissan 370Z" on the side. Other cars featured in the advertising campaign include versions of the BMW Z4 as well as the Porsche Boxster and 911*.
The campaign was officially launched on the giant 360-degree 47ft tall BFI IMAX billboard at Waterloo, London, and will continue to appear in key national men's lifestyle and motoring titles, plus outdoor poster sites across the UK over the next six months.
Talking of the campaign, Steve McLennan, Nissan Marketing Director explains: "It simply challenges the convention of German sportscars being the only benchmark for performance and quality.
"Nissan is confident in the ability of 370Z and GT-R to eclipse our comparable German rivals in terms of outright performance and accessibility and it's now time to shout about it."
ENDS
Notes to Editors:
* The 0-62mph performance of the Nissan 370Z Coupe with manual gearbox (5.3secs) is compared to the manual Audi TTS 2.0 Coupe (5.4secs), BMW Sdrive3.0i (5.8secs) and Porsche Cayman 2.9 (5.8secs).
Prices start at £28,345 for the Nissan 370Z Coupe and £59,945 for the GT-R. The 370Z can accelerate from 0-62mph in just 5.3 seconds, while the GT-R has set a time of 7m 26 seconds around the Nurburgring Nordschleife circuit.
Table showing power, 0-62mph figures and cost of Nissan 370Z Coupe compared with rivals
Car Power (bhp) Power (PS) 0-62mph Starting price
Nissan 370Z Coupe (Manual) 323 328 5.3s £28,345
Audi TTS Coupe (Manual) 268 272 5.4s £34,760
Porsche Cayman Coupe (Manual) 261 265 5.8s £37,261
BMW Z4 sDrive30i 255 258 5.8s £33,830
Table showing power, 0-62mph figures and cost of Nissan 370Z Roadster compared with rivals
Car Power (bhp) Power (PS) 0-62mph Starting price
Nissan 370Z Roadster (Manual) 323 328 5.5s £30.445
Audi TTS Roadster 2.0 (Manual) 268 272 5.6s £36,825
BMW Z4 sDrive30i 255 258 5.8s £33,830
orsche Boxster 2.9 (Manual) 252 255 5.9s £34,726
Nissan in the UK
Nissan Sunderland Plant has a workforce of 4,700
Note, Qashqai and Qashqai+2 are all produced at Sunderland Plant
UK is Nissan's biggest market in Europe
Over 80 per cent of production is exported to 45 markets worldwide
NMUK has been named as the biggest UK car plant for the past 12 years
Sunderland Plant won a Queen's Award for Export, the fourth received since the plant opened in 1986
The plant built its 5 millionth car in June 2008
Sunderland Plant's 2009 calendar year volume totalled 338,150 units
Nissan's European design centre is located in Paddington, London and employs around 50 people
Nissan's European Technical Centre is based in Cranfield, Bedfordshire and employs around 750 people
So those were the words... Now here are the Pics!!
Mmmmmmm... Think I just found a new desktop wallpaper!
HOW TO BEAT THE GERMANS:
NISSAN HIGHLIGHTS SUPERIOR PERFORMANCE OVER GERMAN RIVALS IN NEW AD CAMPAIGN
- New Nissan advertising challenges rival German manufacturers
- Nissan highlights its performance advantages with promotional stunt
- Print and poster campaign launched using giant BFI IMAX billboard in London
Nissan Motor (GB) Ltd has launched a challenging new series of poster and print adverts to highlight the fact that the Nissan 370Z and the flagship Nissan GT-R have superior performance and yet cost less than their comparable German rivals.
The campaign uses tongue-in-cheek phrases such as "The Winner Hans Down," "The Germans Came Off Wurst," "Kaisers Chiefed" and "Deutschland Deutschland Über-Rated" in order to make people question why they would buy German brands when Nissan can offer performance at a more accessible price.
Last week, Nissan brought the advertising to life, taking an Audi TTS manual coupe around the streets of London blazoned with the words: "More expensive, slower and less powerful than a Nissan 370Z." It was joined by a Porsche Cayman bearing the slogan: "I dream of being as fast as a Nissan 370Z" on the side. Other cars featured in the advertising campaign include versions of the BMW Z4 as well as the Porsche Boxster and 911*.
The campaign was officially launched on the giant 360-degree 47ft tall BFI IMAX billboard at Waterloo, London, and will continue to appear in key national men's lifestyle and motoring titles, plus outdoor poster sites across the UK over the next six months.
Talking of the campaign, Steve McLennan, Nissan Marketing Director explains: "It simply challenges the convention of German sportscars being the only benchmark for performance and quality.
"Nissan is confident in the ability of 370Z and GT-R to eclipse our comparable German rivals in terms of outright performance and accessibility and it's now time to shout about it."
ENDS
Notes to Editors:
* The 0-62mph performance of the Nissan 370Z Coupe with manual gearbox (5.3secs) is compared to the manual Audi TTS 2.0 Coupe (5.4secs), BMW Sdrive3.0i (5.8secs) and Porsche Cayman 2.9 (5.8secs).
Prices start at £28,345 for the Nissan 370Z Coupe and £59,945 for the GT-R. The 370Z can accelerate from 0-62mph in just 5.3 seconds, while the GT-R has set a time of 7m 26 seconds around the Nurburgring Nordschleife circuit.
Table showing power, 0-62mph figures and cost of Nissan 370Z Coupe compared with rivals
Car Power (bhp) Power (PS) 0-62mph Starting price
Nissan 370Z Coupe (Manual) 323 328 5.3s £28,345
Audi TTS Coupe (Manual) 268 272 5.4s £34,760
Porsche Cayman Coupe (Manual) 261 265 5.8s £37,261
BMW Z4 sDrive30i 255 258 5.8s £33,830
Table showing power, 0-62mph figures and cost of Nissan 370Z Roadster compared with rivals
Car Power (bhp) Power (PS) 0-62mph Starting price
Nissan 370Z Roadster (Manual) 323 328 5.5s £30.445
Audi TTS Roadster 2.0 (Manual) 268 272 5.6s £36,825
BMW Z4 sDrive30i 255 258 5.8s £33,830
orsche Boxster 2.9 (Manual) 252 255 5.9s £34,726
Nissan in the UK
Nissan Sunderland Plant has a workforce of 4,700
Note, Qashqai and Qashqai+2 are all produced at Sunderland Plant
UK is Nissan's biggest market in Europe
Over 80 per cent of production is exported to 45 markets worldwide
NMUK has been named as the biggest UK car plant for the past 12 years
Sunderland Plant won a Queen's Award for Export, the fourth received since the plant opened in 1986
The plant built its 5 millionth car in June 2008
Sunderland Plant's 2009 calendar year volume totalled 338,150 units
Nissan's European design centre is located in Paddington, London and employs around 50 people
Nissan's European Technical Centre is based in Cranfield, Bedfordshire and employs around 750 people
So those were the words... Now here are the Pics!!
Mmmmmmm... Think I just found a new desktop wallpaper!
Last edited by 3FIDDYZED; Jul 23, 2010 at 02:49 AM.
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