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I just compared their prices for my current tires (Michelin PS2s) and they are about $200 more than Tire Rack and Discount Tire Direct and what I paid locally. While they may have cheap tires, it may be for off-brands.
For Falkens, I'd compare their prices against DiscountTireDirect, EdgeRacing and Vulcan. Those three usually have the best prices on Falkens. You have to watch shipping charges because some places include them and others don't so you can't always go just by the listed price.