New Rays Logo...
#1
New Rays Logo...
I've been reading that Rays has recently changed his logo. It doesn't look too different in my opinion, but I think it looks pretty nice. Thought you guys would like to know about the wheels we all love to put on our Z/G's. Hopefully it isn't a repost.
It's kind of like the old logo but slanted..
What do you guys think?
It's kind of like the old logo but slanted..
What do you guys think?
Last edited by VQpoweredZ; 07-09-2010 at 10:44 AM.
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#9
Here, my bad I should have put this in the thread as well.
http://www.rays-msc.com/news/index.cgi?d=178
http://www.rays-msc.com/news/index.cgi?d=178
#12
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The new logo def looks a lot better. It's new, it's more modern and def up to date. The old one just had that outdated look, didn't have that look of speed, style and the sexiness that Rays brings to their wheels. This is def refreshing. I'm a Graphic Designer for a living as well teach Graphics Design at my local University, the designers hit this one on the head. Wonder when they will start releasing the stickers for the new wheels?
#16
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Not that Rays gives a damn about my opinion, but purely from a design perspective, I don't like it as much as the old. The previous logo was rigid and strong, upright and concrete. It stomped it's foot and said "we are the authority".
Besides what I've already said, this new one looks softer and more "accessible". Like something that would be used on an entry-level line, like G-Games.
#17
To be fair, RAYS liked it enough to make it their new logo. It can't be THAT bad. I'm not a graphic designer though, just speaking from common sense.
They're not a low budget company as we all know, I doubt they were being lazy and sloppy when designing this logo.
Looks fine to me, might be missing the point because i'm not in the graphic design field.
They're not a low budget company as we all know, I doubt they were being lazy and sloppy when designing this logo.
Looks fine to me, might be missing the point because i'm not in the graphic design field.
#18
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Hit it on the head? Why is that? It's not really modern, and I'm not really sure what you are looking at that shows "style an sexiness". I understand the speed part; the slanted type is design cliche, but fine, I get it. The most obvious point to me though, you TEACH graphic design and you don't have a big problem with that "Y"? I'm a graphic designer too, and I would think anyone in the business would spot that from a mile away. Whoever designed this simply took the outgoing logo and slanted it by a few degrees, and didn't even bother to fix the distortion in the "Y"; IMO that's lazy and sloppy. I'm not trying to pick on you, but if you are a designer and teach it at your school, I'd like to know what grade you would give a student if the assignment was to redesign the RAYS logo and that is what you received.
Not that Rays gives a damn about my opinion, but purely from a design perspective, I don't like it as much as the old. The previous logo was rigid and strong, upright and concrete. It stomped it's foot and said "we are the authority".
Besides what I've already said, this new one looks softer and more "accessible". Like something that would be used on an entry-level line, like G-Games.
Not that Rays gives a damn about my opinion, but purely from a design perspective, I don't like it as much as the old. The previous logo was rigid and strong, upright and concrete. It stomped it's foot and said "we are the authority".
Besides what I've already said, this new one looks softer and more "accessible". Like something that would be used on an entry-level line, like G-Games.
Yes the Y needs to be tweaked so the stroke is not distorted, but will they? I'm sure they won't. Mainly because this is because they took the old logo for reference and adjusted and made changes to it instead of hand drawing a new logo to make sure the stroke thickness was proportional throughout each letter. That's where real typeface creators will throw up a flag. But I wasn't out to give a letter grade to Rays Engineering about their logo. 95% of the people won't notice distortion and thickness difference between the left and right stroke of the Y. That's why I wasn't out to harp on it. I do notice it, trust me. But I also notice other parts that also need to be corrected before I would let this be put into production as the logo and sticker of my company.
But if a student would come to me with this logo, I would feel it's a very strong starting point and could slowly be tweaked and adjusted so that it could be a finished piece. Just because you are a graphic designer, does not mean what you feel is right "is right". The old logo is dated and too heavy. This new logo appears to shed a few pounds (just like Rays have done to the wheel game), and the sharpness of the letters create a cleaner feeling logo that involves speed. The new S has a road course feel to it in my eyes now. And the sexiness comes from my mind when I visualize this logo on the wheel, or even on the windshield or hood of an import car. It just suites the industry better. If you don't like my opinion I understand, I can't please everyone.
#19
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As for not being lazy when designing the logo, keep in mind that I am referring to whoever they had design it, not RAYS themselves. But for argument's sake, you would be very surprised at what a lot of big-budget companies will approve Hell, just look around. Budget has nothing to do with good design. Designs happen, designers debate about them, and nobody else in the world gives a damn.
95% of the people won't notice distortion and thickness difference between the left and right stroke of the Y. That's why I wasn't out to harp on it. I do notice it, trust me. But I also notice other parts that also need to be corrected before I would let this be put into production as the logo and sticker of my company.