Thanks, that actually makes some sense. So how do I get one fixed?

 

You'll never get them back to original, becuase to fix them you have to strip the anodizing, and almost no one will anodize your wheels for you. Polishing them up is easy enough once they are stripped, any wheel repair shop should be able to do this, but then you can either leave them bare and use metal polish to keep them shinning, or get them clearcoated, which will cut down on the shine slightly, or chrome like the other guy did

 

I think it would look good.