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Wayyy too expensive if they are trying to keep it competing with the new cars coming....
For $35k you can get a twin turbo inline-6 1 series that with a chip will make another 80 hp!
For 35K you are looking at a base 135i with not one option. You will be around $39k with the sports package. That sucks. Also if you read what BMW is doing now with the ECU. Everyone on E90post is selling they're tunes. BMW's new ECU can detect a tune and sends a fault code to BMW NA and voids your warranty. The only way soon will be a $2K ecu flash from Dinan.