2004 Model Price Increase Rumor
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2004 Model Price Increase Rumor
At the dealer yesterday they mentioned pricing for the 350Z coupe was going up *significantly* for the 2004 model.
What rumors have you heard about for price increases for the coupe in 2004?
What rumors have you heard about for price increases for the coupe in 2004?
#6
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After all of Nissan's attempts to keep Z prices from skyrocketing, the last thing they will be doing is raising the prices just as the initial demand begins to die (I say this based on speculation and common sense).
Now that dealers are starting to actually have Z's in stock, they will want to move them, and what better way than to spread fear about upcoming price increases.
Sounds like BS to me.
-D'oh!
Now that dealers are starting to actually have Z's in stock, they will want to move them, and what better way than to spread fear about upcoming price increases.
Sounds like BS to me.
-D'oh!
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I have seen no facts, but it seems reasonable to assume a modest price increase in the 3% to 5% range. It's a business decision that Nissan will take that evaluates the tradeoff between how many units they want to move versus the improvement in gross margin, etc. "Big Three" car sales were down in 2002
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One of the first rules in marketing is to not raise your prices. However, prices can be raised if the demand is extremely high, which in the Z's case it isn't. Anyone can go to a Nissan dealer and find a Z on the lot for MSRP. A good example would be a few years back with the PT Cruiser and the Beetle. Both a fad car? Maybe. But because of such high demand for both vehicles, manufacturers or dealers (not really sure which raise the price) were able to get more money for the same product.
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