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It is a convention in San Diego held anually to promote Comic Books, Movies, Video Games, Bored Games, Manga, Anime, etc.
They usually have some playable video game titles that aren't out yet.
They also have training session you can go to and learn about things like, 'How to make your own bored games' and 'How to become a voice actor'.
I had fun last year and was invited for free, so it was all good. I also got to meet the creators of www.penny-arcade.com. I used to read that webcomic, so it was cool at the time.
its one of the biggest comic conventions in the US. Theres basically going to be comics, anime, CCGs, video games etc. A lot of celebrities usually show up too to promote TV shows and movies.